Editorial Photoshoot
Inspiration
This shoot is inspired by the Harper’s Bazaar editorial “A Sense of Place,” featuring Imaan Hammam styled against the beautiful cultural and historical backdrops of Cairo and Giza. The original editorial balances high fashion with cultural narrative, honoring personal identity and ancestral roots.
Theme
"Rooted in Reflection" is a fashion story exploring the strength and softness of reconnecting with one’s background through style. The editorial blends architectural beauty with modern silhouettes to create contrast—showing a woman walking through places of personal memory, dressed in timeless elegance.
Brand Development
VHORA is a modest fashion brand dedicated to creating elegant, timeless dresses that celebrate silhouette without compromise. With a focus on quality, sustainability, and ethical practices, VHORA offers thoughtfully designed pieces that empower women to express their style with confidence and grace. Each collection blends classic tailoring with contemporary touches, making modesty not just a choice—but a statement.
Mission Stament
We believe modesty is a way of life that reflects respect, mindfulness, and purpose. Our mission is to empower women, especially Muslim women, to express their individuality through inclusive, sustainable, and ethically crafted designs. By honoring the diverse needs of modest fashion, we aim to build a community rooted in compassion, equality, and a commitment to a mindful future.
Nordstrom Buying Stimulation
In this buying simulation, I was assigned the Carry-On Luggage category to plan and buy for. In the report below, you will find the key components of my final project, including the department mission statement, consumer profiles for three store locations, current department trend research, a six-month merchandise plan for Fall 2025, a stock assortment plan, product development for a private-label carry-on, and competitive insights. This project demonstrates my ability to strategically plan, analyze, and build an assortment that meets customer needs while supporting departmental goals.
Our mission is to redefine the way people travel by creating innovative, durable, and stylish carry-on luggage that makes every journey smoother and more enjoyable. We design for the modern traveler, offering smart, lightweight pieces that blend function, sustainability, and self-expression. By focusing on customer satisfaction, mindful design, and forward-thinking innovation, we aim to be the trusted choice for travelers seeking luggage that supports both their lifestyle and the planet.
Six Month Plan
Product Development
